Digital Marketing Strategist with 7 years of experience turning brands into movements — through strategy, storytelling, and data-driven growth.
I'm Olajire Olawale Emmanuel, a Digital Marketing Strategist with over 7 years of experience crafting and executing campaigns that drive real business results — from brand awareness to measurable revenue growth.
My expertise spans SEO & content strategy, paid advertising (Meta, Google, TikTok), social media management, email marketing, and brand development. I combine creative instinct with analytical thinking to build strategies that actually convert.
I've worked with startups, SMEs, and enterprise brands across Nigeria and internationally — helping them find their voice, grow their audiences, and turn digital presence into tangible profit.
My approach is rooted in understanding your customer deeply, crafting compelling narratives around your brand, and using data to iterate toward excellence.
A selection of campaigns, strategies, and brand-building projects across 7 years of digital marketing practice.
Led a comprehensive SEO strategy for a Lagos-based furniture brand, restructuring their content architecture, technical SEO, and backlink profile resulting in a 340% increase in organic traffic over 3 months.
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Managed a ₦15M/month Meta Ads budget for a Edtech, Ecommerce, APP company, designing and A/B testing 30+ creatives. Achieved a 4.8x ROAS and reduced cost-per-acquisition by 62% within 3 months.
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Developed the complete brand strategy and digital launch plan for a digital software company entering the Nigerian market. Built their platform from 0 to 120K users in 3 months.
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Designed and implemented a full email marketing funnel for an edtech company covering lead magnets, welcome sequences, and re-engagement flows. Lifted open rates to 42% and drove 25% of monthly revenue through email alone.
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Conceived and managed a multi-channel influencer marketing programme for a Youtuber Initiative coordinating 40+ micro-influencers across Instagram and TikTok, generating over 8M impressions and ₦50M in attributed sales.
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Built a unified marketing analytics reporting system for a retail group tracking performance across 6 digital channels. Reduced reporting time by 80% and enabled weekly data-driven budget reallocation decisions.
View Case StudyReady to grow your brand? Reach out via email or connect on any platform below.
olajideolawale2017@gmail.com