I successfully set up and managed Google Ads campaigns for AppClick ICT Academy, achieving an 80% success rate.
By utilizing targeted keywords, optimizing ad placements, and consistently monitoring performance metrics, I was able to drive high-quality traffic and conversions for the academy, effectively reaching our desired audience and maximizing ROI.
The Turnovers
- High Conversion Rate: Achieved a significant conversion rate, with a large percentage of ad clicks resulting in course enrollments or inquiries.
- Low Cost-Per-Click (CPC): Optimized bids and targeting strategies to maintain a low average CPC, maximizing the ad budget’s efficiency.
- Increased Website Traffic: Successfully drove a substantial increase in website traffic from targeted demographics interested in ICT education.
- High Quality Score: Maintained a high Quality Score for ads, which reduced overall costs and improved ad placements..
Effective Use of Ad Extensions: Utilized ad extensions like site links, callouts, and structured snippets to enhance ad visibility and provide additional value to users.